Job Title: Copywriter Casino & Gaming Marketing
Job Summary:
We are seeking a creative and detail-oriented Copywriter to support marketing initiatives within the Casino & Gaming department of a leading cruise line. This role is responsible for developing compelling, on-brand copy that promotes casino programs, gaming experiences, and offers to drive guest engagement and revenue. The ideal candidate understands how messaging supports different stages of the customer journey and can translate complex promotions and concepts into clear, engaging content. A passion for travel, entertainment, and gaming, along with the ability to deliver high-quality work under tight deadlines, is essential.
Key Responsibilities:
Write persuasive copy for digital marketing channels, including emails, e-flyers, social media posts, and video scripts, with strong subject lines and calls-to-action that drive engagement and participation.
Develop copy for casino-focused print materials such as direct mail, advertisements, and brochures in collaboration with designers.
Create onboard casino and gaming content, including digital signage, terminal signage, and collateral, ensuring clarity, accuracy, and alignment with brand voice.
Support casino promotions, loyalty programs, special events, and limited-time gaming offers through targeted, audience-driven messaging.
Brainstorm creative concepts for ad hoc projects such as special casino campaigns, themed promotions, holiday and birthday communications, and venue or event naming.
Review and proofread casino and gaming marketing materials prior to release, including first and second round proofs, to ensure accuracy, compliance, and quality.
Apply creative problem-solving to find innovative ways to tell the casino and gaming story while supporting business objectives.
Perform other related duties as assigned.
Impact of the Role
This role plays a critical part in shaping how guests perceive the cruise line's casino and gaming experience. The Copywriter directly influences guest engagement, participation, and brand perception through tone of voice, storytelling, and promotional messaging.
Qualifications:
5+ years of experience in a high-volume, fast-paced creative or marketing environment.
Experience writing promotional or direct-response copy; gaming, hospitality, entertainment, or travel industry experience strongly preferred.
Strong understanding of creative agency practices and creative/production workflow processes.
Proven ability to manage multiple projects and priorities while meeting tight deadlines.
Excellent written communication, interpersonal, and collaboration skills.
Exceptional attention to detail and proofreading abilities.
Ability to work independently and collaboratively in a cross-functional environment.
Demonstrated ability to remain calm and effective under pressure.
Proficiency in Microsoft Office applications, including Teams, Outlook, Word, Excel, and PowerPoint.
Experience with project management and proofing tools; Asana and Workfront experience required.
Work Environment
Fast-paced, collaborative marketing environment within the cruise line Casino & Gaming department.
Opportunity to contribute creatively to guest-facing casino promotions and onboard entertainment experiences.
We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws
...Anesthesiologist Near Charlotte up to $700K Potential Happy Team Join a long-standing Physician owned group in northern South Carolina just outside of Charlotte. Youll find a nice mix of cases and shifts. This team-centered, flexible group has built a positive work...
...Other duties may be required and assigned. Crime Scene Investigator I Keeps the mission, vision, and values of the City of Port... ...disabilities to perform the essential functions. EDUCATION AND/OR EXPERIENCE Crime Scene Investigator I- Graduation from an...
...Restaurant General Manager Reports to: Area Coach The Restaurant General Manager (RGM) is responsible for overseeing all aspects of restaurant operations, including staff management, customer service, and financial performance, ensuring the smooth operations of...
...Overview AML Senior Investigator II-SIU Supervisor The Anti-Money Laundering (AML) Supervisor supervises various AML processes, which might include suspicious activity investigations, closing reviews, or other AML processes. The associate will work closely with AML...
...helping individuals achieve success in their personal and professional lives. Job Overview We are seeking an energetic and dedicated dance instructor to teach youth Modern, Tap, Ballet and Jazz classes. The ideal candidate is passionate about working with children,...